Comments on: The Netflix Zen Master http://joedoliner.com/2009/08/12/the-netflix-zen-master/ Mon, 02 Aug 2010 17:02:05 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: The Netflix Zen Master Revisited « Joe Doliner http://joedoliner.com/2009/08/12/the-netflix-zen-master/comment-page-1/#comment-25 The Netflix Zen Master Revisited « Joe Doliner Sat, 29 Aug 2009 10:14:31 +0000 http://joedoliner.com/?p=49#comment-25 [...] was recently forwarded the response of the Netflix Zenmaster himself to my article about him. There were a few charming details I thought I might share with you. Apparently what I [...] [...] was recently forwarded the response of the Netflix Zenmaster himself to my article about him. There were a few charming details I thought I might share with you. Apparently what I [...]

]]> By: The Netflix Zen Master « Joe Doliner http://joedoliner.com/2009/08/12/the-netflix-zen-master/comment-page-1/#comment-14 The Netflix Zen Master « Joe Doliner Thu, 13 Aug 2009 00:16:29 +0000 http://joedoliner.com/?p=49#comment-14 [...] this link: The Netflix Zen Master « Joe Doliner Tags: [...] [...] this link: The Netflix Zen Master « Joe Doliner Tags: [...]

]]> By: The Netflix Maximalist « Chao Lam http://joedoliner.com/2009/08/12/the-netflix-zen-master/comment-page-1/#comment-13 The Netflix Maximalist « Chao Lam Wed, 12 Aug 2009 22:45:05 +0000 http://joedoliner.com/?p=49#comment-13 [...] The Netflix Zen Master « Joe Doliner. [...] [...] The Netflix Zen Master « Joe Doliner. [...]

]]> By: Eric Friedman http://joedoliner.com/2009/08/12/the-netflix-zen-master/comment-page-1/#comment-12 Eric Friedman Wed, 12 Aug 2009 19:47:36 +0000 http://joedoliner.com/?p=49#comment-12 I think much like a gym membership, they don't want you to become a power user. By providing incentives to people to get into a higher tier actually makes your subscription that much less profitable to them. I think its a great idea though, and that is why companies like the one you linked to actually give you the breakdown of how much each movies costs, which is something else NetFlix may not want to always show, especially to "great" users who keep a disc or two for more than a month. I think much like a gym membership, they don’t want you to become a power user. By providing incentives to people to get into a higher tier actually makes your subscription that much less profitable to them.

I think its a great idea though, and that is why companies like the one you linked to actually give you the breakdown of how much each movies costs, which is something else NetFlix may not want to always show, especially to “great” users who keep a disc or two for more than a month.

]]> By: Jeremy Meyers http://joedoliner.com/2009/08/12/the-netflix-zen-master/comment-page-1/#comment-11 Jeremy Meyers Wed, 12 Aug 2009 19:18:39 +0000 http://joedoliner.com/?p=49#comment-11 This is really interesting to me even in a more generic sense. Thinking about how companies can take a look at customer behavior and figure out creative ways to display the behavior back out to the community. <a href="http://nikerunning.nike.com/nikeplus/?locale=en_us" rel="nofollow">Nike+</a> does a good job of this. That said, it's been said that NetFlix discourages attempts to increase customer return rates ('churn' they call it) because their model is based on making more money on people who keep discs out longer, so I can't imagine they'd want to do something like this, great forward-thinking company tho they might be. This is really interesting to me even in a more generic sense. Thinking about how companies can take a look at customer behavior and figure out creative ways to display the behavior back out to the community. Nike+ does a good job of this.

That said, it’s been said that NetFlix discourages attempts to increase customer return rates (’churn’ they call it) because their model is based on making more money on people who keep discs out longer, so I can’t imagine they’d want to do something like this, great forward-thinking company tho they might be.

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