Posts Tagged: gadgets

Anecdotes — No Comments
17
Aug 09

Don’t Always Do Your Best

I remember how my great-uncle Jerry
would sit on the porch and whittle
all day long.  Once he whittled me
a toy boat out of a larger toy boat
I had.  It was almost as good as the
first one, except now it had bumpy
whittle marks all over it. And no paint,
because he had whittled off the paint.
-Jack Handey

This idea–hilarious though it may be–is not such a terrible one.  Intel for example manufactured their Core 2 Solo processors by starting with a Core 2 Duo and disabling one of the 2 cores. Intentionally creating an inferior product to be sold at a lower price despite the fact that it cost them the same amount–more even if we consider the cost of disabling a core. However this seemingly paradoxical move actually makes perfect sense. By mutilating their product Intel gains something to sell to the segment for whom the Duo is too pricey. And it’s actually the best way to do it. The variable cost of the manufacturing process itself is negligible compared to the fixed cost of designing the chip before hand. Designing a new chip from the ground up to be a single core version of the Duo would double that design cost.  So with this simple little hack, they get to take full advantage of their prior research.

What’s so intriguing about this is that Intel could provide their Solo customers with the better product at the same cost. Which isolated seems like a no-brainer, you should do your best for your customers right? But to do so would undermine the sales of their pricier version, clearly not an option. So they swallowed their pride and did less than their best allowing them to cash in on a market they would otherwise have skipped over.

Opinions — 5 Comments
5
Aug 09

Is Google Voice Sweet?

I was lucky enough to get in to the Google Voice beta a few weeks ago and have been playing around with it on an Android powered phone since then. I thought I’d share my initial thoughts on the service.

The Backend:

Everything certainly works, however there’s noticeable unreliability. Calls for example have a bad habit of inexplicably failing to connect. For the first week this unreliability, coupled with the fact that switching whether or not outbound calls were placed through Google Voice was hidden beneath 3 layers of menus, meant that I just didn’t place any calls using the service. At this point that UI problem has been fixed but outbound calling still falls flat quite frequently. The SMS functionality has thus far proven more reliable having only faltered once (that I’ve noticed) when it delivered a text (inbound) around 20 minutes late.

Inbound calls show up in caller ID with the true phone number, and use the phone service, not the data service. Texts on the other hand are forwarded to the phone as messages from random numbers in Montana (406), with the contact’s name appended to the front. These random numbers can be responded to directly. These numbers also appear to be persistent, that is people always have the same Montana number when they text me. Finally if someone else using Google Voice texts you the text will come from their Google Voice number. Texts are also delivered via data plan and pop up in the app’s inbox which is pretty nice because it means redundancy.

The Frontend:

There are really two frontends the online interface and the Android app. The online interface is really just GMail, which is to say it’s very polished and usable. It’s clearly only a matter of time until GMail’s “conversation” is extended to include phone calls and texts as well as emails and chats. The Android app is another story all together. As mentioned before, in the beginning the process of toggling whether or not calls where placed through Google Voice was needlessly painful, this has since been fixed with a little hack that prompts you before each call (you can also still set a default) which really makes the service a lot more usable. In the future hopefully it’ll be smart enough to just use whichever one works. Other than that the interface gets the job done but is by no means polished. The messaging interface is right now strictly inferior to the native Messaging app, which leaves me a bit torn about which one to use each time I want to send a text. The Google Voice is inferior but is also free. It feels like I’m splurging when I use the nice interface.

Improvements:

One thing I’d really like them to fix is the darned Montana numbers and I don’t think it’d be too hard to do it either. Right now threads in the native Messaging app just pull the number the texts are from, look through my contacts for a match and if they find one, that name appears instead of the number. Of course the Montana numbers aren’t my contacts actual numbers so I don’t have them. However since my phone’s contacts are synced with my Google contacts, and the number’s are persistant, why don’t they just add that number into the contact information for me. It’s not sexy, and wouldn’t extend to Blackberries or iPhones, but can’t imagine it would take that long to implement either.

Final Thoughts:

Considering the service is still in beta it’s really quite solid. However they really need to have an absolutely screaming backend for the service to work. Telephony and SMS are what I’ve come to think of as the instantanous forms of communication and I seriously doubt people are going to be willing to adopt the service if it means even the slightest slowdown. By and large the app problems are fairly minor and will probably start dissappearing rapidly. Finally, Google recently offered users free business cards (25 of ‘em) from iPrint to show off their shiny new Google Voice phone numbers, a charmingly classy advertisement.